We are seeking a Marketing Specialist to manage in-store marketing, execute campaigns, and oversee digital initiatives. The ideal candidate will have a bachelor’s degree in business administration or marketing, at least 5 years of relevant experience, and strong communication skills. They must be adept at budget management and analyzing market trends.

This Marketing Specialist role is based in Algiers, Algeria.

At DNA Recruitment, we carefully review all applications and aim to contact every suitable candidate within max. 5 working days. If you don’t hear from us, please consider your application unsuccessful on this occasion.

Responsibilities

In-store marketing (instore equipment & POSM, promoters & merchandising)

• Determine decoration needs such as new podiums, stands, brand zones, shop in shops, and prepare the yearly decoration plans in coordination with the distributors and HQ
• Brief and coordinate local production of the stands, brand zones, etc.;
• Local adaptation/development and production of the POSM;
• Control of distribution and application of POSM;
• Develop and update POSM guidelines for local product range;
• Determine POSM production and replenishment needs;
• Communicate and manage promoters agency, ensure uninterrupted work of promoters team;
• Promoters & supervisors KPI and in-store ROI: setting and follow up;
• Measure and report the performance of marketing campaigns, and assess ROI and KPIs;
• Analyze brand positioning and consumer insights;
• Conduct consumer and market research.

ATL & BTL activation

• To execute marketing activities in line with approved marketing calendar within allocated budget
• To brief an agency on ATL and/or BTL campaigns with KPIs and target settings;
• To follow up on execution and KPIs achievements;
• Digital and SoMe To brief agency for digital activities with defined KPIs;
• To make sure digital content is in line with offline communication;
• To check and approve monthly content plans for Social Media;
• To support the agency by providing global digital content, and other editable media assets.

Co-Op activation

• To be in daily touch with dealers and distributors to fulfill any kind of needs
• To initiate and support joint initiatives with partners and distributors;
• To follow up on all invoicing processes.

Coordination of the training organizations

• Coordinate the training of supervisors and promoters
• Coordinate the training of distributors, dealers’ sales teams, and field teams;
• Coordinate the training of product launches, exhibitions, and fairs.

Other Marketing Specialist Activities:

• Control marketing budget, follow up on all marketing spending documents;
• Monitor competitor activities and provide insights from the market;
• Deliver clear and on-time reporting of all requested information to upper management.

Qualifications

• Bachelor’s degree in business administration, Economics, Marketing & PR,
• Minimum 5 years of experience in similar positions,
• Excellent verbal and written skills in English,
• Strong communication and presentation skills,
• No restrictions for traveling and staying for a long/short time abroad,
• Thinking broadly about business,
• Understanding the needs of the customer,
• Having a desire to do outstanding jobs,
• Recognizing and understanding the emotions of other people,
• Listening to different perspectives and showing flexibility,
• Building collaboration,
• Clear in communicating thoughts and ideas,
• Using required office programs at an advanced level.

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