Marketing Specialist

Job Type: Full Time
Job Location: Africa Algeria Algiers
Experience level: Specialist
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We are seeking a Marketing Specialist to manage in-store marketing, execute campaigns, and oversee digital initiatives. The ideal candidate will have a bachelor’s degree in business administration or marketing, at least 5 years of relevant experience, and strong communication skills. They must be adept at budget management and analyzing market trends.

This Marketing Specialist role is based in Algiers, Algeria.


In-store marketing (instore equipment & POSM, promoters & merchandising)

  • Determine decoration needs such as new podiums, stands, brand zones, shop in shops, and prepare the yearly decoration plans in coordination with the distributors and HQ
  • Brief and coordinate local production of the stands, brand zones, etc.;
  • Local adaptation/development and production of the POSM;
  • Control of distribution and application of POSM;
  • Develop and update POSM guidelines for local product range;
  • Determine POSM production and replenishment needs;
  • Communicate and manage promoters agency, ensure uninterrupted work of promoters team;
  • Promoters & supervisors KPI and in-store ROI: setting and follow up;
  • Measure and report the performance of marketing campaigns, and assess ROI and KPIs;
  • Analyze brand positioning and consumer insights;
  • Conduct consumer and market research.

ATL & BTL activation

  • To execute marketing activities in line with approved marketing calendar within allocated budget
  • To brief an agency on ATL and/or BTL campaigns with KPIs and target settings;
  • To follow up on execution and KPIs achievements;
  • Digital and SoMe To brief agency for digital activities with defined KPIs;
  • To make sure digital content is in line with offline communication;
  • To check and approve monthly content plans for Social Media;
  • To support the agency by providing global digital content, and other editable media assets.

Co-Op activation

  • To be in daily touch with dealers and distributors to fulfill any kind of needs
  • To initiate and support joint initiatives with partners and distributors;
  • To follow up on all invoicing processes.

Coordination of the training organizations

  • Coordinate the training of supervisors and promoters
  • Coordinate the training of distributors, dealers’ sales teams, and field teams;
  • Coordinate the training of product launches, exhibitions, and fairs.

Other Marketing Specialist Activities:

  • Control marketing budget, follow up on all marketing spending documents;
  • Monitor competitor activities and provide insights from the market;
  • Deliver clear and on-time reporting of all requested information to upper management.


  • Bachelor’s degree in business administration, Economics, Marketing & PR,
  • Minimum 5 years of experience in similar positions,
  • Excellent verbal and written skills in English,
  • Strong communication and presentation skills,
  • No restrictions for traveling and staying for a long/short time abroad,
  • Thinking broadly about business,
  • Understanding the needs of the customer,
  • Having a desire to do outstanding jobs,
  • Recognizing and understanding the emotions of other people,
  • Listening to different perspectives and showing flexibility,
  • Building collaboration,
  • Clear in communicating thoughts and ideas,
  • Using required office programs at an advanced level.

Marketing Specialist - Algiers, Algieria - Karolina Majcher

DNA consultant in charge of this requisition:

Karolina Majcher

Head of Talent Acquisition & Key Account Manager

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