Our client is currently looking for an experienced and highly motivated Head of Marketing to lead all marketing activities for consumers in Saudi Arabia and liaise with a local cross-functional team to bring growth into the business through various initiatives.

At DNA Recruitment, we carefully review all applications and aim to contact every suitable candidate within max. 5 working days. If you don’t hear from us, please consider your application unsuccessful on this occasion.

Job Responsibilities

• Competitive monitoring, reporting, and development of action plans alongside Top Management and Commercial Team to gain share.
• Integration of brand initiatives to deliver impact in Saudi Arabia.
• Deliver new insight-based actions that deliver against-brand growth objectives.
• Lead the development of Saudi Arabia’s annual Business Plan in line with MEA plans and guidelines.
• Manage promotor scheduling, training, and execution, making selling tools readily available (leaflets, samples, testers).
• Analysis of category data per brand and customer analysis to identify opportunities.
• Lead both local and regional B&C.
• Have a financial/P&L mindset (ROI, before and after evaluation), and reengineer the investment accordingly to the best benefit of the market share.
• Developing consumer-facing activations including but not limited to: In-mall activations; Sampling programs across different media; Customer visits for activation planning, JBPs, and implementation; Supporting The Commercial Head in strategic partnership meetings and key contract negotiations.
• Lead localized media planning (when applicable) alongside MEA marketing and media teams on: digital and social media; local micro-macro Influencers.
• Portfolio management, including: NPI launches and path to purchase creation; New brands introduction to the market; Brand rationalizations; Partnering with OTC stakeholders on OTC portfolios and launches.
• Being an effective member of the HPT community representing the Saudi Arabia market.
• Partnering with key customer marketing departments alongside the Top Management and Commercial Team to develop customized brand plans.
• Be part of the S&OP meeting to ensure brand plans and commitments are met on the total Saudi Arabia level.
• Partner with agencies on consumer studies and become the lead in effective focus group implementations in order to build a strong consumer understanding and insights.

Performance Goals

• Overall Saudi Arabia business performance vs. business plan.
• Market share.
• Overall brand growth.
• NPI tracking.
• Media effectiveness.

Leadership behaviors required

• Demonstrate and inspire the behaviors that reinforce the brand’s Credo.
• Develop deep insights into the needs of our consumers, customers, markets, and communities.
• Drive innovation; anticipate and shape industry and market changes to advance health care globally.
• Create an environment where leadership and talent development are a top priority.
• Deliver results by inspiring and mobilizing people and teams.

Experience Required

• Bachelor’s degree in Business.
• 10+ years experience in Consumer Health/FMCG.
• Excellent verbal & written English & Arabic skills.
• Based in Jeddah.

Technical/functional skills required

• Analytical skills.
• Media planning and management.
• Portfolio understanding.
• Planning/forecasting skills.
• Robust communication skills.
• P&L understanding.

Leadership profile required

• People management experience.
• Self-driven and entitativity.
• Decision-making ability.
• Agility and speed.

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