Head of Marketing

Job Type: Full Time
Experience level: Mid-Senior level
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Our client is currently looking for an experienced and highly motivated Head of Marketing to lead all marketing activities for consumers in Saudi Arabia and liaise with a local cross-functional team to bring growth into the business through various initiatives.

At DNA Recruitment, we carefully review all applications and aim to contact every suitable candidate within max. 5 working days. If you don’t hear from us, please consider your application unsuccessful on this occasion.

Job Responsibilities

  • Competitive monitoring, reporting, and development of action plans alongside Top Management and Commercial Team to gain share.
  • Integration of brand initiatives to deliver impact in Saudi Arabia.
  • Deliver new insight-based actions that deliver against-brand growth objectives.
  • Lead the development of Saudi Arabia’s annual Business Plan in line with MEA plans and guidelines.
  • Manage promotor scheduling, training, and execution, making selling tools readily available (leaflets, samples, testers).
  • Analysis of category data per brand and customer analysis to identify opportunities.
  • Lead both local and regional B&C.
  • Have a financial/P&L mindset (ROI, before and after evaluation), and reengineer the investment accordingly to the best benefit of the market share.
  • Developing consumer-facing activations including but not limited to: In-mall activations; Sampling programs across different media; Customer visits for activation planning, JBPs, and implementation; Supporting The Commercial Head in strategic partnership meetings and key contract negotiations.
  • Lead localized media planning (when applicable) alongside MEA marketing and media teams on: digital and social media; local micro-macro Influencers.
  • Portfolio management, including: NPI launches and path to purchase creation; New brands introduction to the market; Brand rationalizations; Partnering with OTC stakeholders on OTC portfolios and launches.
  • Being an effective member of the HPT community representing the Saudi Arabia market.
  • Partnering with key customer marketing departments alongside the Top Management and Commercial Team to develop customized brand plans.
  • Be part of the S&OP meeting to ensure brand plans and commitments are met on the total Saudi Arabia level.
  • Partner with agencies on consumer studies and become the lead in effective focus group implementations in order to build a strong consumer understanding and insights.

Performance Goals

  • Overall Saudi Arabia business performance vs. business plan.
  • Market share.
  • Overall brand growth.
  • NPI tracking.
  • Media effectiveness.

Leadership behaviors required

  • Demonstrate and inspire the behaviors that reinforce the brand’s Credo.
  • Develop deep insights into the needs of our consumers, customers, markets, and communities.
  • Drive innovation; anticipate and shape industry and market changes to advance health care globally.
  • Create an environment where leadership and talent development are a top priority.
  • Deliver results by inspiring and mobilizing people and teams.

Experience Required

  • Bachelor’s degree in Business.
  • 10+ years experience in Consumer Health/FMCG.
  • Excellent verbal & written English & Arabic skills.
  • Based in Jeddah.

Technical/functional skills required

  • Analytical skills.
  • Media planning and management.
  • Portfolio understanding.
  • Planning/forecasting skills.
  • Robust communication skills.
  • P&L understanding.

Leadership profile required

  • People management experience.
  • Self-driven and entitativity.
  • Decision-making ability.
  • Agility and speed.

Head of Marketing - Jeddah, Saudi Arabia - Agnieszka Bednarz

DNA consultant in charge of this requisition:

Agnieszka Bednarz

CEEMEA Senior Research Consultant

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