We are seeking a Marketing Executive to provide full support to two Retail Marketing Managers in the execution of the Retail Marketing Strategy through the coordinated use of specified elements of the marketing mix to achieve business and retail marketing objectives. The Marketing Executive will support & work closely with other departments to achieve the common bigger business objective of growing the company across the GCC + KSA. Also, will actively work on the brand identity and perceived values and create a bridge between brands, as well as improve in-store activations, increase brand attractivity, and enhance shopper experience.

At DNA Recruitment, we carefully review all applications and aim to contact every suitable candidate within max. 5 working days. If you don’t hear from us, please consider your application unsuccessful on this occasion.

Responsibilities

Annual Marketing Plan

• The Marketing Executive will develop and implement the Annual Retail Marketing Plan (including innovative tool development, corporate communication opportunities, range-specific communication, shopper activations, consumer events, promotional calendar, and budget development) in line with global/ regional strategies and guidelines.

Managing Retail Marketing Activities

• Manage, follow up, and analyze retail marketing activities defined by the annual marketing plan.
• Develop communication concepts for retail marketing activities (in line with international guidelines).
• Develop packaging concepts for promotional offers defined by the annual marketing plan (in line with international guidelines and regional specifications).
• Respond to daily and weekly requests from the Key Account Manager team.
• By briefing the agencies, develop corporate, range-specific, and promotional video animations for new wall units (in line with international guidelines and regional specifications).
• Ensure best-in-class POS appearance & brand presentation by respecting brand values, guidelines, and brand positioning.

Shoppers experience

• Attract shoppers by creating a unique and authentic experience with the brands through occasional activations (Increasing product attractiveness and brand likeability using innovative and creative ideas), events (organizing attractive tools for events to attract and recruit new consumers and increase brand awareness), and on-the-shelf communication using creative merchandising tools to increase engagement with the shoppers.

B2B & D2C CRM activities

• The Marketing Manager will cooperate with the digital marketing team and develop and implement customer relationship management strategies to help build emotional relationships (Group management, Pharmacists, Pharmacy Staff, Consumers).

Management of Retail Marketing Budget

• Create PO for all activities according to internal rules and regulations.
• Constant follow-up of budget status.
• Ensure that the budget is respected and used efficiently.
• Work on budget reporting according to the line manager’s briefing.
• Contact the finance team closely for project ROI calculations and ensure a positive ROI for each activity and project.

Other

• Briefing & steering of agencies as well as suppliers.
• Develop marketing tools (e.g., floorstand, counterstand, booth, gondola, wall unit).
• Propose innovations (tools, shopper/pharmacy activations, and event tools).
• Support Affiliates for all retail marketing activities.
• Update status reports on activities on a weekly basis.

Qualifications

• UAE Nationality is a must.
• Working understanding of all business functions and key business processes.
• Effective communication skills to manage diverse relationships locally, regionally, and internationally.
• The ability to work autonomously and as a team member, with analytical and creative skills combined with an enthusiastic “can do” attitude, is required.
• Preparation of clear briefs with defined objectives.
• Records and shares learnings with the wider marketing team.
• Ability to think out of the box.
• Must be open-minded to any ideas.

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