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The Product Manager will participate in implementing company plans in the Saudi pharmaceutical market. Collaborating closely with the cross-functional team and the Associate Medical Manager, the Product Manager will be responsible for implementing an integrated brand plan. As the individuals must partner with a cross-functional team, he/she must demonstrate highly collaborative behavior.
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Responsibilities
Product management
- The Product Manager will develop and implement an integrated marketing plan.
- Select, brief, monitor, and manage suppliers contracted to provide services to deliver quality outputs on time and budget.
- Effectively communicate the brand strategy to those responsible for its execution and inspire motivation and confidence in the brand action plan. Be a Brand Champion across the organization for her/his assigned brands.
- Shape the development and assist in executing market research activities designed to support and assess marketing initiatives.
- Effectively manage the approved promotional budget and take responsibility for budget estimates to respect phased spend and deliver on financial commitments.
Brand Monitoring & Tracking
- Determine how brand performance will be monitored (including the Brand Reporting needs), track performance, and recommend adjustments.
- Support The company’s Saudi Country manager in challenging and adapting the brand investments to meet our strategic objectives by making recommendations based on risks, benefits, and ROI.
- Follow the implementation of cycle tactics with field force(s), analyze feedback, and propose changes and improvements when necessary.
Business Planning
- Manage and oversee the internal brand planning process (meetings, consultations, strategy sessions, timeline, etc.) and ensure adequate direction for the various functions.
- Analyse and anticipate future trends in the market environment that are likely to impact the brand’s performance and potential.
- Foster strong working relationships with global Regional Teams to contribute to brand strategy tactics, leverage best practices, and demonstrate the company’s leadership.
- Develop a country brand strategy considering local market dynamics, buying process, drivers and barriers, competition, SWOT, targeting and segmentation, etc.
- Develop a cohesive tactical plan that addresses the brand’s strategic Critical Success Factors spanning the functions and optimizing the channel mix.
- Develop short- and long-term performance Projections.
- Life Cycle Management: Assess opportunities and develop business case(s) to support the company Country manager in making decisions and optimizing brand value.
- Participates in the annual Business Plan preparation for Lu-Sau.
Team leadership
- Coaching the field force team on communication skills through cycle meetings, training sessions & field visits, not interfering with the field force detailing to HCPs.
- Lead the cross-functional Brand Team and ensure strong & coordinated cross-functional work streams.
- Ensure the strategic integrity of projects and activities.
- Generate high commitment and enthusiasm towards achieving brand goals among Head Office and Field employees.
Qualifications
- University degree in life sciences
- Minimum of Two – Three (2-3) years of experience in marketing as a manager within the Specialty Pharmaceutical sector
- Knowledge of the migraine market is preferred
- Knowledge of the CNS or specialty / rare diseases market
- Excellent oral and written and oral communication skills in English and Arabic
- Strong analytical and strategic thinking skills
- Strong planning/organizational skills
- Leadership, driving results, and engagement in cross-functional teams
- Situational Adaptability
- Ability to manage ambiguity
DNA consultant in charge of this requisition:
Agnieszka Bednarz
CEEMEA Senior Research Consultant