We are looking for a Regional Marketing Manager to develop, implement, and be accountable for short- to medium-term strategic and operational marketing plans and commercial implementations for the assigned portfolio in the MEA cluster. The Regional Marketing Manager will take care of day-to-day marketing programs and activities to meet agreed-upon profit, revenue, and market share objectives in the short and medium term.

At DNA Recruitment, we carefully review all applications and aim to contact every suitable candidate within 5 working days at the earliest. If you don’t hear from us, please consider your application unsuccessful.

Responsibilities

• The Regional Marketing Manager will be responsible for the financial goals of assigned business units, aiming to achieve the MEA business targets and agreed-upon growth plans.
• Responsible for Marketing budget allocation and Management. Develops marketing/operational plan, outlining and designing key activities, marketing programs, and their organization.
• Showcase a solid ability to understand market trends, complex financial data, and customer needs to help define advanced planning and product positioning strategies that create value and drive growth.
• Setting overall products’ portfolio qualitative and quantitative objectives within a compiled and controlled marketing plan that serves as a platform for the annual business plan, meeting the operational financial objectives.
• The Regional Marketing Manager will produce tactical plans for Key strategic markets/projects and lead the team’s engagement in execution. Following up on implementing and applying the settled marketing strategies, tactics, and plans with the internal and external stakeholders.
• Make regular field visits to Key accounts and KOLs to Develop and maintain strong working relationships with key customers & decision-makers to support current and future objectives.
• Excel in conducting product presentations, customers & teams (internal & distributors) training.
• Communicate effectively within the EMEA & global teams to ensure alignment of strategies and getting required support to MEA.
• Manage the tools and collateral the clinical & sales teams use to communicate, train, and promote products and related business platforms.
• Engage in tender management and pricing governance to ensure alignment with market and therapy dynamics. Monitor the impact on business financial goals, i.e., profitability and sales.
• Oversee events associated with key opinion leaders and advocacy groups to help shape the company’s understanding of market dynamics and developing trends.
• Effectively segment key markets and design positioning and targeting strategies and tactics.
• Engage in financial budget development with the sales team to ensure alignment with market trends, opportunities, growth plans, and portfolio mix.
• Product & Market Expertise Strong ability to translate technical product details into easy-to-understand product features and benefits in order to position with differentiated selling tools. Ability to design market research and then apply findings to product promotion strategies.
• Issuing marketing documents with relevant marketing decisions and plans of action for necessary higher management approval, e.g., annual marketing plans, promotional budgets, etc.
• Reporting Products’ portfolio performance from the competitive perspective with relevant recommendations and actions needed in line with the strategic plans for the higher-level management decisions.
• Monitors the progress of the plan’s implementation and proposes corrective actions.
• Engages cross-functional stakeholders to generate buy-in to the operational plan.
• Contributes to manufacturing forecasting process with stakeholders.
• Has a full understanding of patient modeling, able to understand, validate, and manipulate assumptions.
• Develops robust sales forecasts with appropriate levels of detail for operational/strategic planning.
• Develops investment, sales, and ROI scenarios for individual products. Able to justify preferred option.
• Proactively manages situations with the supply chain to maintain appropriate levels of supply to wholesalers and direct accounts.
• Measures effectiveness of message through customer market research.
• Uses multiple channels to reinforce the brand/message consistency.
• Develops and challenges core claims and key messages.
• Understands industry developments, takes country-specific regulations into consideration, and maximizes communications accordingly.
• Develops documents to support the delivery of new programs and materials which are used in the field.

Qualifications

• A bachelor’s degree with a medical background is required (medical, pharmacist, biomedical, and science backgrounds are highly preferred).
• Extensive experience (5 years or more) in Marketing/Product Management in multinational/international medical device and/or pharmaceutical business(experience in Renal/Dialysis business is an advantage).
• A graduate degree or master’s in marketing is an advantage.
• Excellent written and spoken English and Arabic. Good working knowledge of French, an advantage.

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